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City promotion is a general term for activities carried out by local governments with the aim of revitalizing the local economy. It is also sometimes referred to as regional revitalization or regional economic revitalization.

As the population declines due to the low birth rate and aging society ...

The biggest difference between overseas DMOs and their Japanese counterparts is that they secure diverse and stable financial sources on their own. They are run as private organizations or corporations, actively utilize data, and have CEOs and in-house staff.

The following seven points are ...

Please include information such as your company name, address, representative name, capital, etc. Include an introduction to your company and past business results to gain the trust of the client.

2. Proposal Bidding Process

When creating a proposal for a proposal-based bidding, it is necessary to ...

Encouraging domestic and international travel agencies to create tours and increase the number of visitors to the region is an important part of tourism policies. Local governments are conducting activities such as inviting domestic and international travel agencies and organizing overseas ...

Andata will disable ineffective phrases as soon as it receives statistics on them. But all marketers still need to set restrictions when launching new advertising campaigns: spending limits if the effect of purchasing traffic is still unknown. That is, unverified campaigns should have a risk zone ...

Andata allows you to quickly get started with its intuitive interface and clear settings. To get the most out of it, we recommend that you familiarize yourself with the basics of how the system works and the opportunities you get while using it.

We regularly publish materials on our blog that will ...

Andata has 4 smart strategies for managing advertising campaigns. These strategies provide a comprehensive approach to managing advertising campaigns and achieving business goals. Below we will take a closer look at each of them.

We developed YAN Optimizer Andata specifically for campaigns in the ...

For automatic budget forecasting, Yandex Direct has a "Budget forecast" function, it allows you to quickly estimate the required budget and upcoming costs by analyzing advertising campaign data and offering recommendations based on the goals and effectiveness of keywords in
the specified region.

To ...

There are situations where using automatic targeting may not be optimal or even desirable. Let's look at key points where it may not meet your advertising goals.

Too narrow a niche
If your business targets a very specific audience or a highly specialized product, autotargeting may not provide ...

In digital marketing, these terms refer to different audience acquisition strategies.

Targeting is the process of selecting a target audience for advertising using socio-demographic data, interests, and behavior. For example, sporting goods can be promoted to people interested in fitness and ...