Andata has 4 smart strategies for managing advertising campaigns. These strategies provide a comprehensive approach to managing advertising campaigns and achieving business goals. Below we will take a closer look at each of them.
We developed YAN Optimizer Andata specifically for campaigns in the Yandex advertising network to increase their efficiency, since their optimization is technically different.
YAN Optimizer focuses on automatic optimization of campaigns in the Yandex Advertising Network, reducing costs and increasing conversions by adjusting bid modifiers and excluding ineffective sites. This strategy is especially useful for small businesses, marketers and online stores that want to increase the effectiveness of advertising in YAN and reduce customer acquisition costs.
The other three strategies are for search advertising. Here they are:
Scaling increases the reach and number of conversions multiple sweden consumer email list times while maintaining the CPL value acceptable for the business. Suitable for top campaigns that are ready to allocate a larger budget and thereby measurably increase the volume of conversions.
CPL retention ensures a stable cost per lead by controlling costs and optimizing campaigns across key metrics. It is useful for businesses with limited budgets, marketers, and online services that want to maintain consistent campaign performance and minimize costs.
Auto-optimization is designed to balance CPL and conversions by automatically managing campaigns based on set CPA and ROI goals, as well as integrating with analytics systems and adapting in real time. It is suitable for large companies, agencies, and businesses with narrow niches that seek to minimize manual management and increase advertising efficiency.
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