Andata allows you to quickly get started with its intuitive interface and clear settings. To get the most out of it, we recommend that you familiarize yourself with the basics of how the system works and the opportunities you get while using it.
We regularly publish materials on our blog that will help you learn more about marketing, contextual advertising and analytics and avoid possible mistakes. There are also materials about Andata and how to effectively use all the platform's capabilities. For example, here are articles about bid adjustments , a cookie-free tracking method and Yandex Direct advertising optimization .
We also hold free demo meetings where our specialists provide advice and explain all the features of the platform - sign up today .
Flexibility of customization, choice of strategy and audience segmentation
Andata offers 4 strategies for optimizing advertising campaigns:
Auto-optimization ;
Conversion cost retention ;
Scaling ;
YAN optimizer .
"The platform can influence and manage several key parameters tunisia consumer email list during the optimization of advertising campaigns: gender, age, geo, devices and key phrases. Also, non-converting sites are disabled in YAN campaigns."
Alexey Drozdov, contextual advertising expert at Andata
The Scaling Strategy differs for search campaigns and campaigns in Yandex Advertising Networks (YAN). In search campaigns, it is aimed at increasing the volume of conversions with an increase in the budget, and in YAN - at increasing coverage while maintaining an optimal cost per conversion. These features provide an individual approach to each campaign and allow you to achieve your chosen goals.
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