How Budget Allocation Works with Unverified and Ineffective Campaigns

[moniya12]

Andata will disable ineffective phrases as soon as it receives statistics on them. But all marketers still need to set restrictions when launching new advertising campaigns: spending limits if the effect of purchasing traffic is still unknown. That is, unverified campaigns should have a risk zone after which they will be automatically paused if they do not bring valuable conversion.
A fresh example from practice
A marketer accidentally added the keyword "people" to an advertising campaign. This is undoubtedly a high-frequency keyword, and of course it attracted a lot of non-targeted traffic and was turned turkey consumer email list​ off after receiving statistics, but it managed to spend a significant budget and no automation had time to react here, because it needs data.
For ineffective advertising campaigns that have not yet been tested or have not achieved the expected results, you can set minimum daily budget limits. At the same time, you can gradually increase the limits if the campaign begins to show positive growth dynamics. This will allow the campaign to develop at low costs and gradually increase its effectiveness.

The graph shows an example of how dynamic budget allocation works with an ineffective advertising campaign. In this example, the conversion cost was 7 times higher than the target. Andata reduced the budget for the campaign, but did not disable it, and as a result, the campaign began to bring cheaper conversions.