What is city promotion

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City promotion is a general term for activities carried out by local governments with the aim of revitalizing the local economy. It is also sometimes referred to as regional revitalization or regional economic revitalization.

As the population declines due to the low birth rate and aging society, depopulation is progressing in rural areas, and resources and human resources are concentrating in urban centers such as Tokyo. In depopulated rural areas, city promotion is important to convey the charms of the region to residents and people outside the area.

From here, we will explain the purpose of city promotion, why it is necessary, and the expected effects.

1.1 Purpose of city promotion

One of the purposes of city promotion is to promote crypto email database list tourism. We aim to increase the number of tourists by utilizing local tourism resources.


When the number of tourists increases and the area becomes more active, the local residents tend to feel more attached to the area. In addition, more people will consider settling or relocating to the area. An increase in the number of people settling or relocating to the area will also lead to an increase in management resources for the local government.


The table below introduces the definitions of city promotion in three local governments.Definition of city promotion by local governments

Thus, although the definitions differ from one local government to another, the aim is to promote the area's attractions and increase the number of visitors, settlers, and immigrants.

1.2 Why city promotion is necessary

The reason why local governments are actively promoting their cities is because the number of workers is decreasing due to the declining birthrate, aging population, and depopulation. A decrease in the number of workers means a decrease in the population itself.


As a result, local tax revenues and corporate employment have decreased. The limited number of available jobs and low wages have led many young people to move to urban areas, accelerating depopulation, creating a vicious cycle. City promotion is essential to encourage people to feel attached to the area where they live.