Latest Data

By getting advice from them on how to manage and utilize customer information, you can ensure the safe and efficient management of customer information. This time, we introduced the benefits of cloud systems from a backend (operator) perspective. It is true that moving customer management to the ...

The relevant parties will review the information that has been written down, and if there are no problems, the actual configuration will be carried out according to the information. After setting it up, you should make sure to allow plenty of time before publishing to verify that it is actually the ...

For example, do you know whether the repeat rate of new customers is low or whether there are many existing customers who have become dormant? Naturally, the next action will change depending on these results. Starting a measure without understanding the situation from the data is the same as ...

Please see below for more information about our survey support services.So far, we have introduced how to create HTML emails optimized for PCs and smartphones in the Basics and Basics 1 sections. In Basics 2, we will introduce the main content parts one by one. This article is written on the ...

Furthermore, with both personas and CJM, it becomes easier to implement the PDCA cycle for the measures, and it becomes easier to analyze the results of the creative and make improvements. This concludes my brief introduction to the know-how of [creative production from the customer's perspective ...

In this article, we will introduce you to the know-how of creating creative content from a customer perspective. <Table of Contents> [Know-how 1] Connecting everyone involved in creative production with "Persona" Have you ever said something like, "Our target is..."? What is the difference between a ...

Incidentally, one of the big differences between CRM systems is whether or not phone inquiries are free. Sometimes problems cannot be resolved immediately by responding via email or form alone, and business operations may come to a standstill. Phone inquiries tend to be handled more smoothly, so be ...

In today's information-saturated society, "know your customer" to be chosen In today's information overload world, the hurdles to acquiring new customers are getting higher and higher. Therefore, in order to deliver information accurately, it is important to "know your customers" by managing all ...

The target becomes clear When trying to appeal to a wider target audience, the message you want to convey tends to be vague, containing diluted information that is the most common denominator, and ultimately ends up not resonating with anyone. If the persona is clear, this will not happen because ...

By analyzing based on the purchasing behavior of your own customers and clarifying the issues and objectives before formulating a strategy and implementing measures, you are more likely to achieve results than if you just proceed with measures without thinking. CRM analysis is also necessary not ...