Enabling evidence-based planning and doing

[mehjabins870]

Furthermore, with both personas and CJM, it becomes easier to implement the PDCA cycle for the measures, and it becomes easier to analyze the results of the creative and make improvements. This concludes my brief introduction to the know-how of [creative production from the customer's perspective]. I would like to introduce some practical techniques (DoHow) that are actually used in the field, such as how to create personas and customer journey maps, how to use them, and concrete examples.


*iNSIGHTBOX has been discontinued. Societas , a customer cayman islands telegram database segmentation service based on values , continues to provide services.Although it appears to be operating stably, for some reason it is not operating effectively. Even if you use marketing tools every day, have you been using them in the same way since you started using them? Even if the tool itself seems to be running smoothly, it is not uncommon for its effectiveness to actually decrease. The following are some possible reasons for this situation.


New features and tools are coming out, but you're not using them Currently, most of the tools and systems provided by companies are evolving daily, taking into consideration and reflecting changes in user behavior and requests for improvements, etc. For example, functions that were not available a few years ago are appearing one after another, such as sending emails when a website is accessed, or displaying campaign banners for store visits only to those who have requested information in the past but have not yet visited the store.