Make marketing terms easier to understand

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In this article, we will introduce you to the know-how of creating creative content from a customer perspective. <Table of Contents> [Know-how 1] Connecting everyone involved in creative production with "Persona" Have you ever said something like, "Our target is..."? What is the difference between a "target" and a "persona"? If you call him "Kato-san," it becomes clear what to do. Calling each other "Kato-san" is the most meaningful thing [Know-how 2] Connecting products and personas with "Customer Journey Map (CJM)" [Know-how 3] Streamline "PDCA"! Persona + CJM = 5W2H Enabling evidence-based planning and doing Efficient creative Kaizen (Check/Action) [Know-how 1] Connecting everyone involved in creative production with "Persona" Have you ever said something like, "Our target is.


[Chapter 3] The Law of the Mind: "It is better to be first cameroon telegram database into the customer's mind than first into the market." [Chapter 4] The Law of Perception: "Marketing is not a battle of products, but a battle of perceptions." These two laws are the essence of the book " Marketing for Selling, Marketing for Hits, 22 Laws of Marketing " (co-authored by Al Ries and Jack Trout). And the owner of this "mind" and "perception" is the customer.


The reason why personas are said to be important is because they clarify the image of the customer, which is the foundation of marketing. So, what is the difference between "persona" and "target"? What is the difference between a "target" and a "persona"? Simply put, a persona is a customer image that specifically brings to mind an individual, while a target is merely an attribute or category of a target. Therefore, it is very vague. For example, even if you decide that your target is "women who like yoga," in reality.