Increase in sample requests for BtoC

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In today's information-saturated society, "know your customer" to be chosen In today's information overload world, the hurdles to acquiring new customers are getting higher and higher. Therefore, in order to deliver information accurately, it is important to "know your customers" by managing all customer information, such as what they are interested in, what they react to, and how they acted. Managing and disseminating this information has become so complex that it is no longer possible to do so using Excel or handwritten customer registers, so the first step in CRM is to visualize the customer profile from multiple perspectives.


It's not just about acquiring new customers, it's also bulgaria telegram database about "improving the quality of existing customers" In CRM, it is important not only to acquire new customers, but also to maintain relationships with existing customers. Here are some rules to keep in mind. ・The 1:5 rule This law states that it costs five times as much to acquire a new customer as it does to retain an existing one. This is closely related to the psychology that existing customers who have purchased a product at least once have a lower mental hurdle for the product than new customers.


Considering the cost of acquiring customers, getting existing customers to become repeat customers and loyal customers will ultimately lead to an increase in LTV. ・Pareto Principle (2:8 rule) This law states that 20% of all customers, or good customers, generate 80% of sales. This law became famous in the context of the social phenomenon that 20% of the best talent in a company covers 80% of the talent (the origin of the so-called 2:6:2 law), but the same thing applies to marketing.