Assign roles and set approach timing according to response priority

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The target becomes clear When trying to appeal to a wider target audience, the message you want to convey tends to be vague, containing diluted information that is the most common denominator, and ultimately ends up not resonating with anyone. If the persona is clear, this will not happen because content will be created targeting the persona. For example, even with a single keyword, what kind of expression does the persona prefer? By digging deep into the psychology of such things, you will be able to create content that is highly appealing to the target.


Furthermore , in order to clarify "when" and "what" should be brazil telegram database communicated to the target, we recommend creating a customer journey map or something similar to think about the customer experience. 2. Establish an operational system As mentioned above, content marketing itself can be started relatively easily with a small number of people, but to get results, you need to have an operational system in place and a team that shares the same goals. Doing so will help solve the remaining two of the reasons for failure mentioned above.


Purpose and goals are decided It is important to have an operational system in place to carry out content marketing. If you understand this, you will naturally need to consider the purpose and goals of content marketing in order to think about the roles and personnel required. Doing so will help you avoid starting content marketing without much thought and then failing. ④ Create content and further rotate the PDCA cycle Even if you try to run the PDCA cycle, which is essential for achieving results in content marketing, you often run into the problem of not having the personnel or resources with the appropriate skills.