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It is generally short content , not exceeding 2000 words, which is optimized for natural referencing such as blog articles . conversion content : this content will encourage the Internet user to act by providing information in exchange. They can take the form of white papers with high added value ...

It conveys the overall essence of the brand as well as the overall atmosphere of the site. Certain color combinations evoke a multiple spectrum of emotions and reactions. Make sure the colors you choose reflect the emotion you want to highlight. In order to select these colors, you can call on a ...

In the same way, quotes, statistics, examples are all ways to reinforce content. 4 Blog Post Formats to Impact Your Prospects Lists of advice, techniques, tips, and how-to guides are another format that is particularly readable by Internet users; they make blog articles more digestible, and Internet ...

Or should you position your infographics, ebooks, etc. to gradually mature the most interested new prospects? Adapt your content to what would best suit your BtoB company; what would be most in line with your values . For example, neoptimal is a dynamic and fairly young agency, and we do not ...

To do this, you can use tools such as surveys or interviews. Analyze the collected data Once you have collected all the necessary data, it is important to analyze it in order to better understand what the needs and wants of your target audience are. To do this, you can use tools such as Excel or ...

Xing is well represented in most industries, with 12% of members in the information technology (IT) field. (Whatis.com, 2012). Xing is therefore an excellent breeding ground for professional talent ; it is also the second most used social network by headhunters for sourcing, after LinkedIn and ...

Use those of sending services! Many ready-to-use templates are offered by email campaign software such as SendinBlue . On the platform, you can even choose your template according to your long-term objective: lead generation, registration for an event, special offers, etc. A wide range of choices is ...

Avoiding After-Hours Sends Finding yourself crafting emails late at night or over the weekend is easy. But let’s be real—no one wants to receive a work email at 10 PM. By scheduling your emails, you can ensure they’re sent during business hours while still completing your tasks at your own pace ...

For instance, a simple “Thank you for your purchase!” can be turned into a meaningful, heartfelt message that reminds customers of your brand's value. Drive Traffic to Your Website Your email campaigns should do more than just inform—they should drive action. Thanks to well-crafted emails with ...

I’ve assembled a team of email experts to amplify your retail business and turn your marketing campaigns into pure profit. My team can help any online store gain the foothold it needs to grow. (And they can do the same for brick-and-mortar retail businesses, too!)How to Compose an Effective Email: A ...