Take your time to implement spain phone number material your strategy: according to the Online Marketing Institute , it takes between 7 and 13 exposures to a piece of content for a potential lead to become qualified. Step .4: Edit a publication schedule In order for your strategy to be truly constructed and, above all, achievable, it is necessary not to neglect the publication calendar. It will allow you to have visibility, in the long term, of the content that you are going to publish and the channels that you are going to use.

It will allow you, if necessary, to react and anticipate the actions to be carried out according to the results that you obtain. Step .5: Distribute your content Your content is ready, now it's time to publish it on the different channels at your disposal. You can publish your content on: Your website career site : This is the entry point to your company. It is your website that candidates generally see first and refer to in order to find the information they want to consult.