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In this post we echo the Harvard Business Review Press book “The Analytical Marketer: How to Transform Your Marketing Organization” which highlights the essential roles that every marketing organization should already have .

In recent years we have experienced a period of transition to the digital ...

We can say that there are four major players that shape how Email Marketing is developing: consumers, marketing professionals, technology providers and the legislator. In the following lines we want to summarise what, in our view, will be the major issues for each of these players in 2017.
CONSUMER ...

In a market where there are so many companies offering almost identical products and services, the goal of retaining existing customers has become more important and more efforts have been directed towards developing effective strategies to achieve this. Of course, all this without losing sight of ...

There are different ways to capture emails for a database, whether it is for clients or prospects. As we have already said many times, in both cases it is essential to obtain the user's permission so that we can carry out email marketing actions in a legal manner , since, otherwise, we would be ...

Investment will drive growth and inclusion of small and medium-sized businesses

Reclame AQUI , the largest reference in consumer relations in Brazil with more than 1.5 billion page views per year, announces that it has received from StoneCo (a financial services fintech whose purpose is to support ...

One thing we cannot deny: the pandemic has changed the behavior of the electronic market. What’s more, it has changed the way consumers buy online. A survey conducted by Flashworks found that 69% of Brazilians started shopping online during social isolation and intend to maintain the habit after the ...

From a foundation ruined by a pump that didn't work to one of the most sought-after beauty brands in Brazil. This is the case of Boca Rosa Beauty.

How did Boca Rosa Beauty start?
To give you an idea of ​​the scale of the success, makeup artist, digital restaurant email list influencer and ...

Nowadays, having a strong online presence is essential to the success of your business, regardless of its size or industry. To start with, websites are one of the most valuable tools as they provide a platform to connect with your target audience and promote your products or services online.

A well ...

One of the fundamental objectives that companies seek is to increase their customer list. Although there are various ways to do so, one of the most successful digital strategies is through a Lead Magnet.

What is a Lead Magnet?
It is a free, quality content that is given to website visitors in ...

Everyone is online these days, there is no going back! Especially with the challenges of the pandemic, individuals and companies needed to make their presence felt in the digital universe. Those who are not seen are not remembered. Exame Magazine reported that investment in Digital Marketing in ...