How did Boca Rosa Beauty start?
To give you an idea of the scale of the success, makeup artist, digital restaurant email list influencer and businesswoman Bianca Andrade — the name behind the brand — was included on Forbes' renowned list of successful women.
And the company's rise was accelerated thanks to the businesswoman's participation in Big Brother Brasil 2020. Bianca Andrade used her stay in the house to promote her makeup brand and surprised the whole of Brazil.
The sister cried, tears streaming down her face and her makeup remained intact. From then on, Boca Rosa Beauty has stood out in the national market because of its innovative and quality products.
To inspire you with strategies that have worked, we have brought you a complete case study about Boca Rosa’s trajectory. It even has tips to boost your company. Check it out!
The result of a partnership with cosmetics manufacturer Payot, Boca Rosa Beauty was launched in 2018. However, before explaining how the brand came to be, we need to talk about the story of its founder: Bianca Andrade. Check it out!
The beginning of the Boca Rosa case: The story of Bianca Andrade
The businesswoman is from Rio de Janeiro and grew up in the Maré Complex. At the age of 16, the young woman developed a taste for makeup and began following various makeup tutorials on the internet to learn the art.
She was well-known among her friends because of one striking feature: pink lipstick — which was all the rage at the time. Hence the name Boca Rosa. Bianca Andrade's career began on the now-defunct Orkut, where she produced content to teach people how to apply makeup without spending a lot.
She then created a blog to share makeup tips. In 2011, she opened a YouTube channel and became famous for the “Primo Baratinho” segment, in which she showed her subscribers alternatives similar to imported items, but at more affordable prices.
In a short time, the influencer conquered Brazil and, in 2013, she was invited to have coffee with Ana Maria Braga, on Mais Você. It was in 2016 that the makeup artist joined Instagram and , today, she already has more than 17 million followers.
When the influencer started working on the social network, she diversified her career a little by investing in the production of fitness, fashion, hair content, among others.
