However, to meet the new customer profile, it is necessary to invest in e-commerce technology and user experience. This is a good formula for improving brand reputation and getting through the crisis .
This adaptation is necessary because consumers are more aware and attentive to the treatment they receive from companies. In addition, there are several tools that help optimize the customer journey, making it more wholesale email list enjoyable. In addition to improving sales, this tactic is interesting for increasing customer satisfaction and improving the ranking of e-commerce in search engine results. We will explain these technologies in more detail later in the content.
What are the main e-commerce strategies that improve user experience?
What is UX?
UX is the acronym for User Experience. The concept refers to a set of good practices to make life easier for consumers on a website, blog, online store, among other online environments.
For example, there are factors such as page loading time, design, adaptation to mobile devices and evaluation tools, for example, that contribute to making browsing e-commerce more enjoyable.
The consumer journey is the path that a customer takes from discovering a need to making a purchase decision. All the experiences provided by e-commerce during this journey are considered by the customer when choosing their preferred store.
In other words, it is essential to work on UX in e-commerce so that the consumer's journey is pleasant and fluid. The easier it is to navigate the website, the greater the chances of the customer closing the purchase in the virtual store.
Technologies are responsible for making consumers’ lives easier and streamlining e-commerce operations. Below, we will list some fundamental UX factors for e-commerce.
Responsive design
According to a survey conducted by Comscore, 91% of Brazilians' connectivity time is done through mobile devices . Even so, it is important to invest in a responsive layout, that is, one that automatically adapts to different screen formats.
E-commerce stability and loading time
Around 40% of consumers abandon a website that takes more than three seconds to load. And as the wait increases, the bounce rate tends to increase even more. Reducing loading time is therefore a necessary strategy to improve the user experience.
Another important factor is stability. During periods of high sales — such as Christmas, Consumer Day and Black Friday — it is essential to increase the capacity of the e-commerce site to support the high volume of access. This way, consumers will not become frustrated.
