You are looking forward to the launch day. Will your new product change the market or will your unique app change e-commerce? The promoted event will help hundreds of guests achieve their goals. — That’s what an entrepreneur thinks before launching a product . But your customers don’t care… yet. The launch day means nothing to them. That’s why it’s so cell phone number list important to focus the audience’s attention and create anticipation and corresponding bright emotions.
Having a pre-launch strategy provides a number of benefits to your overall campaign, including:
Pre-sales. In some industries, such as book publishing, pre-orders are an important signal of whether a new release will be successful. Publishers, agents, and investors look to pre-sales to determine print runs, additional print runs, and which regions and bookstores to distribute to.
In fact, such pre-sale activities that help assess demand and adjust the range also include the catalog mailing of information booklets. Publishers declare their intentions to release certain books, and then, based on the response and number of pre-orders, they evaluate how they will publish a certain prepared layout: a printed version and an electronic version without audio, only an electronic version, or, if there is great interest from buyers, all types, from the classic paper version to an audiobook voiced by professional actors, and sometimes by the author himself.
Word of mouth and organic marketing . People can't start talking about your new launch until they know enough about your offer! If you start marketing at the pre-launch stage, the audience won't discuss the product, spread rumors about it, and even when the offer is already on the market, interest in it will be much lower because there was no organic distribution of information before the start of sales and in fact, even if you launch large-scale advertising, the number of brand contacts with the consumer will not reach the desired level within a few weeks from the start of sales. Whereas properly prepared "word of mouth" could ensure sales right away.
