Setting up a PPC campaign in Google Ads isn’t all that hard. Google does a great job of walking you through the basics of each step to get a campaign up and running. Add your site, pick your location targeting, setup your first ad, add some keywords, and then enter your billing information. Creating your ad campaign is not the hard part. It’s making sure that your ads, and Google Ads in general, are working as hard as they can for your business. You’re paying to run ads after all, and Google will take your money if phone number data base your campaigns are optimized or not. So, let’s look at some things that will help you be more successful right from the start. But first, here is a graphic showing you the basic structure for your Ads PPC account.
Let’s jump into some important things to do to get your account off to a great start.
Ad Groups
Break up your targeted keywords into small groups that bring similar keywords together to show one ad. For instance, instead of having 30 keyword phrases that all have the word “vacations” in them, break those 30 keywords into 3 ad groups of 10 where the 1st ad group might focus on “family vacations”, 2nd ad group focuses on “European vacations”, and 3rd “Disney vacations”. Now you can write an ad for each of these groups that better target the entire group of keywords. This will also help drive up Quality Score, which we’ll talk about later. Better than Quality Score though is the fact that you’ll be serving a more relevant ad to the user.
Writing Ads
There are many articles out there on how to right a good ad for Google Ads. I will just say this: make sure you’re using your keywords in your ads. This will increase click through rates (CTR) by increasing the ad relevance in the eye of the user. When you, as a user, search for something using a keyword phrase, do you not immediately see the terms on the page that you just searched for? Google even bolds the phrase on the SERP. Lastly, using keywords in ads will, again, drive up keyword quality scores.
