All of these metrics around keywords – as we build our list, and after the fact – can be identified with metrics we can get from Google Ads data. The beauty of Google Ads in these instances is that we do not need to 1) optimize a website and/or 2) wait several months for data to inform our decision making. The speed at which we can gather data in Google Ads can make a big difference.
Put some budget aside and create a Google Ads campaign, breaking down Ad Gro philippines whatsapp number facebook ups to reflect the key sections of your website. This might be product or service groupings. You can then add in keywords and create ads to cover them.
Be sure to A/B test your ad messaging, using keywords, and unique ad appeal, as this is another thing that you can test quickly with Google Ads. It will help you make informed messaging adjustments on your main site.
It’s likely that within just a month or so of Google Ads data collection, you’ll be able to make some inferences on what keywords are resonating with your target audience. Then you can make the adjustments in your SEO efforts.
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If you’d like to discuss PPC or SEO with us, please feel free to reach out any time. Free, no obligation consultations are welcome!
