3. Attract the user with quality content
A fundamental element in optimizing the conversion rate is generating quality content tailored to the user. To do this, we must know our client perfectly, so that we can offer them content of interest.
In the content , we must convince the user that we can help them with the problem or need that has brought them to our website. In the presentation of our content, we must always provide a telephone number or a filipinas telegramcontact form that we will later use to generate contact actions.
On your website's home page you can offer this content and thus take the visiting user to the next step. Remember that it is important that our users get the answers to their needs.
You may be interested in: [Success Story] Content to qualify leads
The contact forms on your website are an entry point for leads . These are a source of conversion as they are a point of contact and interaction between the potential client and your company. These forms should be short and contain the minimum number of fields possible and are essential to create a relationship with the user through email marketing.
Email marketing will be your great ally when it comes to optimizing web conversion. It allows you to stay in touch with your client and offer them quality content at the right time, attract them, generate trust and subsequently convert them into your client.
5. Optimize calls to action (CTA)
CTAs are buttons on your website that redirect to pages of interest to generate a conversion. These buttons allow you to generate direct contact with the visitor to your website with the aim of converting them into a potential client or selling a certain product or service. Below, we explain how CTAs should be designed:
