TABLE OF CONTENTS
1. What is SEO in marketing?
1.1 What is SEO and SEM in marketing?
2. How has SEO marketing evolved since its origins?
3. How to have a good web positioning in search engines?
3.1 Web content
3.2 Well-defined structure
3.3 The HTML code
4. On-Page SEO
5. Off-Page SEO
6. How to measure the SEO of a website?
7. Main advantages of applying a positioning strategy
1. What is SEO in marketing?
SEO in marketing includes a series of optimization techniques, principles, and strategies that are implemented on the pages of a website or blog to improve its ranking in search engines. This SEO marketing strategy is essential for your business to gain brand recognition, visibility in the digital world, and in turn, more leads, customers, and payments for your business.
How? For example, optimizing websites and blogs by using technologies denmark number for whatsapp to optimize your website for its pages and place your business in the first results of Google, increases (and significantly) your business opportunities.
After all, 90% of people searching on Google only click on the results that appear on the first page of the search engine. Therefore, the main goal of SEO is to increase the volume of organic traffic and ensure greater visibility of websites.
1.1 What is SEO and SEM in marketing?
As mentioned above, SEO refers to all the actions you can take on or off your website to organically improve your search engine ranking. With an SEO marketing strategy, you don't have to pay Google or any other search engine to get a position on the SERP.
On the contrary , Search Engine Marketing (SEM) refers to strategies that include the use of paid advertising.
In other words, with a search engine marketing strategy , you can create an advertising campaign so that when a user types a search, your website appears before the organic results as an ad, as long as it is relevant to the search engine results.
Find out more about how to manage SEO and SEM positioning in B2B companies
2. How has SEO marketing evolved since its origins?
Ever since people realized that the best way to make their content available to Internet users was through search engines, they came up with a variety of techniques to conquer their top positions. These techniques have been dubbed SEO. However, in the 90s, a lot of content was more concerned with positioning than with user experience. That's why Google started updating its algorithm constantly to provide the most relevant results for each search.
