Analyze the current situation of the market in which the company operates.
Determine the objectives to be met by the company in the marketing area.
Establish the actions to be carried out to achieve these objectives.
Review the work done to check whether the objectives have been achieved.
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2. Characteristics of the annual marketing plan
After analyzing in detail all the information that an annual marketing plan should include, it is important to highlight some characteristics or good practices that you should also be aware of. These are common elements in the marketing plan examples that we will show you later.
Therefore, some of the features that every annual marketing plan should include are:
Good organization, definition and structure of the different elements that make up the plan.
In writing. It is vitally important that all information is reflected in the plan dbtodata and that no loose ends are left to be dealt with through other means, such as emails or conversations.
Specificity . Every good marketing plan should be specific, especially regarding objectives, time frame and budget.
Flexibility will be an important part, since marketing plans tend to be long-term, so many situations may arise that require changes, and it is
rucial that our marketing plan can adapt to them.
Control . In addition to the review phase, it is vital to have certain specific control elements in place, in order to have a written protocol on how to act in adverse situations.
With all this, you should have a much clearer idea of how to approach the development of an annual marketing plan , or at least, better understand what they consist of and how they are built.
However, there is one key step left: the marketing strategy. The marketing plan must contain the steps to follow to get from point x to point y, with a specific strategy. And this will always depend on the objectives and the type of company.
For example, a B2B technology company that sells a SaaS will have different objectives and a different strategy than a company that needs industrial marketing because it sells car parts. It is important to be advised by experts to understand the constraints of the sector in which you work and to propose optimal strategies. We will see this later in examples of the annual marketing plan.
3. How to create a marketing plan for your company
Below we will detail each of the steps involved in developing an annual marketing plan for your company. Then we will look at specific examples.
3.1. Market analysis
