Tania Prieto, IM student and Senior Account Director at Tradedoubler

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Tania Prieto is a journalist who has seen how digital marketing has provided her with great professional opportunities. Like many young people looking for new experiences, she decided to travel abroad and move to Birmingham, England. It was in this city that her life took a 360-degree turn when she began working as an SEO Copywriter. She currently works for Tradedoubler, a leading performance marketing company, as a Senior Account Director. Read on to learn her story.

With a degree in journalism, you soon became interested in the world of digital marketing and web design. What was your first contact with digital marketing, and what made you see it as a potential career path?
I discovered the el salvador mobile database socialization process before the advent of social media, writing about local news, culture, and gastronomy for LaGuía and Porlasierra.com. What I loved was the instantaneous nature of the information; corrections could be made in real time without having to include the correct information in the "Errata" section of the next issue.
Then came Guadarramahoy.es, and that's when I understood all the possibilities offered by digital marketing. That's why I decided to learn web design because I was increasingly clear about where I wanted to focus, although what I really liked was promoting it through the blog and social channels.

You started combining your journalism and community skills at Porlasierra.com and Guadarramahoy.es. There, you experienced what are considered the "beginnings" of digital marketing as we know it today in Spain. What methods did you use back then to distribute the content you created? What's the most valuable thing you learned?
During the last few years of my studies, I worked at Porlasierra.com, a website with local information about the municipalities in the Sierra Noroeste (northwestern Sierra) of Madrid. These were the "early days" of marketing, as you rightly point out, and our way of disseminating content was through "La Guía," a printed magazine with local information that we published monthly. We realized that a lot of time went by from preparing the information to the magazine being published, and it didn't contain 100% up-to-date information. So we began to focus more on the website, and through the magazine, we invited readers to stay informed on the online website. At that time, we didn't promote through social media and were unaware of the importance of keywords for good organic positioning.
Later, Guadarramahoy.es came along, a project through which I discovered the importance of combining offline and online actions to promote and grow the community, as well as promoting through social media. Here, we did pay attention to keywords and social media shares, primarily Facebook.

You then worked at JLL Fitness as an SEO Copywriter. What did this job mean for your career?
I'd been looking for a job as a journalist for years, but nothing was coming my way. So, in 2011, I decided to move to Birmingham, England, to improve my English and try my luck abroad. I worked as an au pair for nine months and then as a sales assistant in a clothing store for a year and a half. There, I greatly improved my English, which gave me the confidence to start looking for qualified work in England.
I saw the job posting for SEO Copywriter at JLL Fitness and didn't think twice. I sent my resume, went to the interview, and they hired me! This job gave me the opportunity to put into practice everything I had learned during my undergraduate studies and immersed me fully in online marketing.
This job was a turning point in my professional career. JLL Fitness was the gateway that allowed me to pivot my career and move from journalism to online marketing. England, a country where the language wasn't my native language and where the culture and way of life were different from Spain, gave me the opportunity that my home country wasn't giving me. Birmingham, and JLL Fitness in particular, gave me the opportunity to change my career path.