How to Build a Tactical Customer Journey Map

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Once you've identified these sub-journeys, follow the same journey mapping process you did with the current state customer journey map. Talk to existing customers and conduct additional research on what happens at each stage, identifying actions, thoughts, and emotions for each step. Use this information to create intelligent, automated campaigns that meet your customers' needs throughout their customer journey.

Tactical Customer Journey Map Template : Creately Customer Journey Map Template


5. A typical day: The best way to understand your clients' routines


One problem with traditional customer journey maps i s bc data brazil that they often only consider customers' direct interactions with the company. "Typical day" customer journey maps address this by looking at the customer, their daily routines and activities, and whether they relate to your company.

How you can improve marketing and sales
"A Typical Day" maps help you see the customer as an individual rather than just an account number. Like the strategy map, this type of customer journey encourages you to step back and look at the bigger picture.

With this deeper understanding, marketers can create campaigns that take their customers' daily lives into account. At the same time, salespeople can confidently talk about how their product or service fits into other activities and can improve customers' lives.