So, we have to take advantage of all the benefits that digitalization offers us and make the most of them. We were used to making video calls, video conferences, etc. But now, it's time to go one step further: betting on digital events .
Marketing specialists are facing a new challenge, and we will end up using new tools and communication channels that we have not used until now. Just as in another post I talked about the benefits of video marketing , now I recommend that SMEs and large companies opt for virtual events , which can also be recorded. I think you already know where I'm going, but just in case, I'll explain. You can do the classic 2×1: record your virtual event and share it on your social networks. But let's take it step by step, the house starts with the foundations, not the roof.
It is not about digitalizing the mechanisms costa rica email address of the event, but about changing those mechanisms. In other words, when recreating the virtual event, it is not about imitating the analog world in the digital world, but rather reinventing it. How?
First, don't panic. Reinventing doesn't mean changing everything you had planned. An event is made up of fundamental pillars that adapt to the real and virtual environment. I'm referring to the content of the event, its purpose and its audience.
What do I offer? Is it relevant?
Who am I addressing?
So you would already have this first step under control.
Second, go digital. Your audience is still there, it's just that the way you communicate with them has changed. And in this, technology is going to be your best ally. There are several platforms that will help you make your event visible, such as Zoom, Livestream, social media, among others.
