If you want to attract users to your blog and at the same time build loyalty , improve the SEO positioning of your website and establish a relationship of trust with your potential clients , you will have to start writing content that attracts people and at the same time is optimized for search engines .
Therefore, when you are considering what topic to write about on your blog , keep in mind that the content of the article must meet certain objectives: first, attract your potential customers , and second, be optimized for search engines , mainly Google.
In this article we want to help you determine what topic to write about so that through your blog strategy you can attract more users from your target audience , gain their trust, accompany them in their purchasing process , and at the same time, improve your search engine positioning .
Let's get started!
How to attract your potential customers?
Before you decide what to write about in your article, it is important to consider the topics that are interesting to your potential users.
What topics to write my blog about
What topics to write about in your blog
Who are your potential readers?
Your readers play a very important role in making your blog successful. Who are your readers? How can your blog attract them? What topics should you write articles about to keep them reading your blog? Answer these questions before deciding what topics to write your blog articles about.
A blog's success is defined by maintaining, attracting and growing a target audience of interested readers. Preferably, the kind of audience that interacts and leaves comments.
The intention of your potential readers
Your readers' intentions are important when deciding what you should write about in your blog posts. Writing blog posts is not only about what you want to share, but also about what others want you to write about.
If your readership increases, they may suggest topics they would like you to write about. Therefore, you must be aware of your readers' intentions in order to satisfy them through your blog.
The problems of your potential readers
Can you offer solutions to problems that affect your potential readers ? Helping them solve their problems can help your blog take off.
If you can help them solve their problems by sharing with them how to use certain tools , or by including tutorials in your articles and useful tips , your readers will thank you, and will surely want to read more of your work.
What are your concerns?
If you know what issues your potential readers care about, you can try to alleviate their concerns.
Readers like to feel identified and understood by the bloggers they read, so if you have ever experienced the same concerns as them, you can share your experiences and also how you managed to solve and alleviate your concerns with those who are similar.
Readers want to learn new things
If you can write about educational topics so that your readers can learn new knowledge through your blog, go ahead. One of the reasons your readers consume information on the internet is that they want to discover and learn.
The objectives and goals of your potential readers
Try to understand your readers' goals.
If you share some goals with them, or have ever set the same goals as the belgium telegram phone number list you can explain how you managed to achieve your own goals and thus inspire your readers.
How to entertain your potential readers
Don't forget that today's readers want to be entertained. Tell them a fascinating story, an interesting life, and fun things to keep them entertained.
When you are deciding what topics to write your articles about, always remember to try to make them unique, entertaining and useful.
Entertainment + relevance = top articles
Tools to find out what your users are searching for
It is possible that what we think our users are looking for is different from what they are actually looking for. How can we be sure? Well, by asking the search engine most used by most users: Google.
Google provides us with three tools that can be very useful when it comes to finding out what our users are searching for.
Google Ads
Using the Google Ads keyword planner , we can find out the keywords related to the specific topics that we add to the planner, and most importantly, this tool tells us the search volume of each word.
How to ask Google what topics to write about
How to ask Google what topics we can write about
Keywords with a high search volume are competitive for a reason. They are the ones that users search for the most, they tell us exactly what our users are searching for on Google , so we can use them to create more specific long tail keywords and use them to find topics to write our articles about and add them to our texts.
Google Search Console
Just like Google Ads, Google Search Console is a very powerful tool when it comes to finding out what your users are really searching for.
Before using this tool you will need to configure it with your website.
Next, go to the Performance section of Google Search Console , under Overview. There you can see which queries have the most impressions, clicks, and also the average position your website obtained in the search results.
Search Console to determine your blog topics
The queries with the most impressions will help you determine what your users are really searching for and, consequently, what topics you could write about in your next articles.
Google Analytics
When you look at user behavior on your website, don't forget to look at which landing pages are most visited and how long users have spent on them.
Landing pages can tell you which sections of your website are most popular with your users, and therefore, which products/services/texts generate the most interest .
Access Google Analytics to the Acquisition section
Click on Source / Medium
For the channels you are interested in, enter landing pages in the secondary dimension.
Observe which landing pages have the most new users and also their behavior on them.
We hope this article helps you decide what topics to write about. If you need assistance, at Kiwop, web development and digital marketing agency , we are experts in SEO writing and can help you optimize your content. Contact us for more information.
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