The key to successful implementation of these promotional actions is to propose a simple and clear dynamic, in which it is very easy to associate that physical visit or purchase with access to exclusive content , contests, raffles or other benefits for the shopping centre customer. How? There are different alternatives.
In this case, the promotional process is reduced to one step : presenting the purchase receipts at a physical point to exchange them for a card with a single-use code, which will give access to the rest of the steps to participate in the campaign. To redeem this code, it will have to be scanned or entered into a form located on the corporate website (and also increase web traffic data), in which some very basic personal data will also have to be completed. In one minute, the customer will have completed their participation in the promotion and, in addition, if we choose the right tool, they will have realized that it was simpler and easier than they thought, something that in the pre-COVID world would have taken much more effort.
Digital gym
If the shopping centre has an APP, it is time to take advantage of it by organising an online gymkhana full of prizes . For example, for the Christmas campaign, the challenge could be to find the 5 essential objects or characters for these holidays. How? To do this, 5 totems will be placed throughout the shopping centre with a QR code each, and participants will have to scan them all to complete the route. Among all those who do it correctly, a grand final prize will be colombia email list drawn, and a symbolic direct gift can even be given for completing the participation. This modality can even serve to generate a repeat visit to the shopping centre , since if instead of placing all the totems at once, they are discovered progressively, it will be necessary to go to the centre on several occasions to complete the participation. Of course, it is essential to keep in mind that the greater the effort, the greater the reward for the customer.
Social media campaigns for shopping malls
If you prefer to dispense with this code distribution or reduce the number of people passing through the gallery, you can always consider a completely online dynamic, from start to finish. This modality can be adapted to the two main objectives at this time, increasing sales and generating visits. In the event that we need to promote the billing of the operators , we only have to generate a landing page or a section on our website, with a participation form that includes a field to attach files, in which the client will have to upload a photograph of their purchase receipt. Before selecting the winners of the promotion, it will be necessary to check that these receipts actually meet the previously established conditions. If, on the other hand, the challenge is to attract visitors , the form must include a question, which can only be answered if you are physically in the shopping centre. For example, a code that appears in a shop window and is updated every day.
