The content on your website is great, you think you provide a lot of value to people. And in the case of your e-commerce, the products couldn't be better.
In short, you are proud of your online presence.
However, there is something that worries you.
When you access the website or the online store, you notice that it takes a long time to load. It's very slow . And you're not the only one who notices it. Other people have also commented on it.
Obviously, users who come to your site notice this too. The problem is that they will never tell you. They simply get tired, leave the site and go to another one.
And this, in the short, medium and long term, will cause you serious problems .
Nowadays, we are all used to instantaneousness, especially in digital environments. Even if it only takes 3 seconds for your website to load, this can mean that many users give up on entering and leave. Forever.
And we don't want that, do we?
Hence the importance of Page Speed , and having a good score in the eyes of Google.
And what is Page Speed? Why is it so essential to take it into account?
Throughout this article we will clear up these doubts.
Ready? Let's get to it!
What exactly is Page Speed
Page Speed means page speed in English.
Therefore, simply put, it is the time it takes for your website or e-commerce to load.
In other words, the time that the user who wants to access your website or online store will have to wait until the content is displayed.
As you can see, it is a value that refers to the overall set of the entire website , not to each of the pages that make it up.
This is because there is a minimal difference in the loading of the different pages, and for this reason they are all compatible in a single global value.
And, obviously, Page Speed is a tool provided by Google , so it is free.
You can check it out via this link and take a look at the analysis of your page, and evaluate its loading speed on both computers and mobile devices.
Example of analysis result in Page Speed
Google Page Speed Tool Interface
Why Page Speed is important for your website or e-commerce
Having a good Page Speed score is essential to keep two elements australia telegram happy: the user who will visit your website and the search engines , which can be Google, Bing, etc.
As we have already introduced you previously, people love not having to wait.
We are not used to it.
And this, translated to the online world, means that our websites have to load faster.
Basically, having a high loading time means a higher bounce rate . That is, many users will abandon the website if it takes too long to load.
In fact, already at the beginning of e-commerce, back in 2009 , we began to see how slow loading affected the user experience.
In a study conducted at that time, it was indicated that 47% of online shoppers wanted pages to load in 2 seconds or less .
In addition, 52% indicated that loading time was an extremely important variable in user satisfaction on a website.
We are talking about data from 2009, when the online world was still in its infancy compared to now.
Imagine how much these percentages must have increased today.
To take that into account, right?
On the other hand, Google also needs to be kept happy. And this is closely related to user experience.
As we have seen, if people leave the page quickly, that means that it is not a relevant website for them.
And Google, which is always involved in everything, sees it and penalizes it.
Because yes, if your page loads quickly, Google likes it. And if Google likes it, you will be better positioned in search results ( SEO ).
And if the opposite happens, you will have problems.
Start improving your website's Page Speed and improve your SEO
As you have seen, having a good score on the Page Speed of your website or online store will make users and Google love you much more.
And this will have an impact on users having a good experience on your website and therefore they will be more inclined to buy from you, contact you or whatever your objective may be.
On the other hand, if users like you, Google will love you back. So get ready to climb the search results and eventually rank ahead of your competition.
Sounds great, right?
Well, now that you know the theory, start putting it into practice.
If you want to try to do it yourself, in this article we will tell you everything about how to improve your Page Speed score and reach 100.
In fact, we know what we are talking about, since this very website has the maximum score.
Otherwise, if you do not have enough time to carry out an exhaustive optimization of your website, but you are clear that it is essential to achieve many more conversions, at Kiwop we will be happy to give you a hand.
