How to Generate Engagement with Real-time Marketing

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We hear more and more about Real -time marketing , a method that has been increasingly gaining ground and spreading in recent years. But what is it?

Real-time marketing is the ability of a company to react and respond quickly to external stimuli and events. The company's goal is to be involved and active in situations or trends that people talk about and that are of collective how you can use this database effectively interest. An excellent opportunity to make yourself known, attract attention and increase engagement.

Real-time marketing also means, thanks to Newsjacking , finding hot topics on the web and seizing the moment, the trend, to talk about it first, but above all better than others, riding the wave that will make our content go viral.

Since it is a reaction to something external, it may seem that Real-time marketing is not planned at all: in reality, in some cases it is possible to anticipate the creation of the message or prepare multiple messages to use the right one at the right time.

Types of Real-time Marketing
If we want to generate engagement with Real-time marketing, timing is essential, as is proposing quality content that is original and even ironic and that sincerely reflects the brand and its values.

That said, we can identify six types of Real-time marketing.