Learn how to classify your bounced messages, why your emails are bounced , and how to prevent it from happening again.
Segment your subscribers
Optimove research found that segmented email campaigns result in higher estonia phone number library value per customer . Basically, the smaller and more targeted your segments, the greater the lift per customer. You can start small: divide your subscribers into active and less active segments. Send a discount to those who open every email you send, and a re-engagement campaign to those who are less engaged.
Check out some customer segmentation tips and best practices.
Go beyond your CTA
Make sure your link goes to a landing page and not to your website’s main page. You risk losing a lot of customers if they have to search for a particular product. You don’t want potential customers working to buy something from you.
Here's what you need to pay attention to when creating your CTA for Christmas emails:
make it visible and clear;
make sure it leads to the correct landing page;
Develop your landing page in the same style as your email to avoid confusion.
Customize the design
In addition to optimizing your email design for mobile, you need to emphasize that this email or flow stands out and the best way to do that is with your design. Create a cheerful atmosphere by developing a creative and engaging design for your Christmas newsletters. You can add some festive effects like falling snow, sprinkles, Santa hats, gift boxes and anything Christmas-related.
Learn how to create winning eCommerce email designs .
Work on your offers
Consider offering last-minute deals, limited discounts, and gift lists in your Christmas email to customers. Many consumers experience gift anxiety before the holidays, so you can help them out by providing some gift ideas. Don't forget to highlight the value of your products and show why they're a great Christmas gift for that particular customer.
