The fear of all influencers on LinkedIn, Instagram or any other social network is to see their account restricted. In other words, LinkedIn or Instagram ban you from using the social network for 24 to 48 hours, before proceeding with more serious sanctions if you continue to engage in practices that go against the community. But there is also another form of sanction practiced by social networks, and which is much more difficult to measure: the shadow ban .
Shadow ban definition
The definition of Shadow Ban, broadcast on our
page LinkedIn
The shadow ban: a moderate sanction imposed on your LinkedIn account
Let's remember an important point: in this article we talk about austria telemarketing data LinkedIn accounts as we might talk about Instagram accounts or Facebook accounts. It is difficult to translate the expression shadow ban, which could mean "obscure banishment". It is a moderation method used by social networks to sanction accounts that violate some of the social network's rules regarding content, without the violation justifying deletion of the account.
In the context of a shadow ban, a social network like Instagram will therefore very strongly restrict the distribution of your content, or even make it invisible to users. The objective of the LinkedIn or Instagram algorithm in practicing the shadow ban is to ensure that the absence of interactions on your posts pushes you to modify your content, or even stop publishing until you leave the social network. It is therefore an average sanction, because the social network still allows you to be perfectly active, but it does not want you to be an active contributor because your content, or certain specific points related to your content are deemed offensive or inappropriate.
How do I know if I'm shadow banned from LinkedIn, Instagram, etc.?
The clearest indicator is a collapse in your engagement and the number of interactions on your account. We are not talking about losing 20 or 30 likes here, but rather going from 1,500 likes on a post to less than 75 (these are figures that we have been able to observe). If the volume of engagement on your posts is divided by more than ten and the reach of your posts has collapsed, it is possible that you are shadow banned on social networks. If you are not sure, you can also call on an agency like Connecto , which will be able to study your engagement and provide you with a reasoned response on a possible shadow ban.
