The Italian average of users who choose to reveal and release data and contact information within a website or eCommerce is 1.8% (data updated to November 2019), an absolutely alarming figure if you read it from a different perspective: over 98% of users, in fact, choose to interact anonymously .
Our thoughts list of antigua and barbuda consumer email immediately turn to advertising investments: how much money do we risk wasting if we have so little of the traffic we generate for our website?
Converting anonymous users into registered users, first, profiling and segmentation, then, become critical success factors for any marketing strategy.
Data and KPIs : Let's not forget the value of "known" users
Number of visits, cost per lead , conversion rate and much more: when we find ourselves examining the performance of our web project, there are numerous indicators that we must monitor.
Among the many, however, we often forget to take into consideration an absolutely important one: the unveil rate .
It allows us to monitor the percentage ratio between registered users and anonymous users , which, as we have already mentioned, is important to try to raise compared to the Italian average, given that it is precisely on the first cluster of users, the registered ones, that the majority of implementable marketing activities are concentrated .
