This is precisely the case with flash sales , promotional strategies that base their success on impulse buying.
But what are flash sales and how can they represent an added value for your eCommerce strategy?
A flash sale , also called a lightning offer, is a special promotion that has the characteristics of a very short duration and is valid only for particular products .
The limited quantity of products available and the short duration of the offer are thus the two factors that justify the very size of the discount offered , often much higher than normal promotions.
The success of these strategies lies in their ability to provoke in the consumer the so-called impulse purchase , rapid, sudden and immediate.
Flash Sales: When to Use Them to Increase Your Sales
As anticipated, flash sales represent a particularly effective promotional strategy if you want to increase eCommerce sales quickly .
Although to make your eCommerce list of andorra consumer email successful it is advisable to adopt a business model that foresees a constant growth in sales volume and revenue over time, flash sales can be particularly useful in particular periods of the year , to deseasonalise the offer as well as to unload the warehouse , if there are significant quantities for particular product categories or for specific items.
Sudden increase in sales, but not only that: flash sales , if also conveyed through promotional channels, can prove to be successful in attracting new customers and/or retaining existing ones .
Let's see how.
flash sale ecommerce strategy
Successful Flash Sales? Here are some useful tips
More and more e-commerce sites are resorting to the flash sales strategy , particularly in the fashion sector .
It is precisely in the fashion and accessories sector, in fact, that the main market places that have made flash sales their main business model (e.g. Privalia, SaldiPrivati, VentePrivée, etc.) have begun to take their first steps.
Although the flash sales promotional model is a perfect fit for fashion e-commerce, it is important to point out that any e-commerce can benefit from it as a valuable promotional marketing activity .
