What is Inbound Marketing?
Yes, all at once and much more. But let's explain it well.
laclave creación –Agencia Publicidad Valencia– is certified as a HubSpot Partner Agency and these are some of the questions we are most frequently asked about Inbound Marketing and which we are going to answer simply.
But first, I invite you to download this free infographic How an inbound latvia business email list marketing strategy works, in which you will graphically visualize some of the answers you will find below.
What is inbound marketing?
It is an online marketing strategy that aims to attract qualified leads from potential customers by attracting and segmenting traffic through an offer of content appropriate for each stage of the purchasing decision cycle of our target audience: exploration, consideration and decision.
Is Inbound Marketing Content Marketing?
Yes, but it is much more. Content Marketing is the pillar on which Inbound Marketing is based. But Inbound Marketing includes other techniques between which synergies are established that enhance the effectiveness of each other: creativity, SEO optimization, online advertising, digital design, email marketing, social media management...
Is Inbound Marketing the same as Marketing Automation?
No, Inbound Marketing uses marketing automation to optimize processes. But automation itself is only one part of the whole.
Is inbound marketing an SEO technique to position yourself organically on Google?
Yes, although it would be more accurate to say that improving SEO positioning on Google is one of the consequences of inbound marketing. Search engines in general and Google in particular love updated and relevant content. Websites that frequently and consistently publish good content climb positions in organic search results. It is a long-distance race in which the winner is the one who stays in the competition the longest without giving up, the most consistent and relevant.
Do you have any more questions about Inbound Marketing? We're sure you do, because we're aware that it's a complex topic.
I invite you to expand your information in these articles:
What are you looking for when you write "Inbound Marketing Agency"?
How to create an inbound marketing campaign?
Essential check-list before B2B inbound marketing
10 keys to a B2B inbound marketing strategy
We are sure that they will be of interest to you
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Check out the specialized Inbound Marketing creation page on our website.
