7. Hellmann's
In the commercials seen on television, Hellmann's has focused on quick recipes that use the product, and on the Internet it could not be any different. The brand's website has a specific section with recipes that use Hellmann's products.
This doesn't mean that anyone trying to make the recipe will necessarily hong kong whatsapp mobile phone number list use the brand's mayonnaise, for example, but this attitude brings customers closer and differentiates it from other competitors. It's an excellent idea for those selling food-related products.
A good way to better understand what content marketing objectives are and how it is applied in a strategy is to learn about some successful examples, in this case from Latin America. These are examples of companies that tried to do something different, they sought to provide something more to their clients than just the physical product or the specific service they provide.
Check out these 3 examples that succeeded. The idea was not only to sell but to stay in the minds of users, achieve brand identification and show commitment.
1. I want! From Banco Galicia
Bank campaigns are usually quite similar, but Galicia went out of the way to promote its Quiero! discount card. The campaign is based on the story of a young couple and shows us their evolution until they get married and have a baby.
The highlight of this set of advertisements, which has been on screen for several years, is that it shows us the benefits of the service offered while telling us an entertaining story about a couple that anyone can identify with.
It is a relevant strategy to bring the service to the public from an emotional and fun perspective.
The creatives behind this campaign managed to add value to the user, grab their attention and immediately make the story of these two characters go viral.
2. Dove with its “real women”
Much has been said about the tendency of brands linked to aesthetics and cosmetic products to show stereotypical women, expressing marked prejudiced and discriminatory role models.
Dove has launched a content marketing strategy to differentiate its brand from the rest, offering something more than just its products. The idea of this company was to stand out by targeting a specific audience, women who do not see themselves represented by the models they see on television.
To achieve this, she created content based not so much on products but on the psychological profile of her clients, their self-esteem, and their need to show the world what "real women" are like.
In response to the need to raise awareness among the female public about a more comprehensive and realistic concept of beauty, Dove proposed the Real Beauty campaign showing "real women" using its products. This is based on a study that showed that only 4% consider themselves beautiful.
Dove has managed to show another side of the coin among cosmetics and beauty product brands, a more realistic, sincere and inclusive side.
