Within the hullabaloo of brands that want to be present in the most important football battle, there are some that deserve to be taken into account for going a little further. Today we are going to take a look at Sony's campaign, more specifically on the project launched just for Brazil, called Sony Field .
At first glance, the site is a web project that encompasses germany whatsapp mobile phone number list promotions , forums , blogs , and most importantly, it is an immersive experience that combines different multimedia elements to attract users. And when we say users, we are talking about several types: from gamers to ladies, from football fans to music enthusiasts.
Repeating almost like a parrot: “the strategy that will attract the most users and followers is the one that gives them something for free”, CAMPO SONY offers the possibility of being on the field with your favourite team, and enjoying the World Cup just a few metres away from the top figures. To do this, it is necessary to enter one of the categories or games that the brand proposes.
If you want to win, for example, a Playstation 4 console, Sony outlines a route in which we must share information on our Facebook wall. Once this action is done, we will get a point (in this case a goal). For each of these, there will be more possibilities of getting closer to a prize.
Translated everything to our promotional interests, it could not have been more clear on target: the page shows us characteristics of each of the products that we must place on our wall in order to access slightly more complex goals: that is, free promotion by our followers.
Sony One Stadium, the mix of sport and technology
Linked to the main page, in a division more related to the most modern products, we find Sony One Stadium .
Embracing themes that link technology and passion, the company is launching the generation of 4K televisions (a definition four times higher than HD), in which, in addition to being able to watch the football match you want, or the television programme you want, you can surf the internet thanks to the system called BRAVIA.
“Forget that you are in front of a television,” warns one of the legends of the Web. And yes. Keep this in mind, since you can even film in the same resolution and share the video with your contacts.
Source: YouTube
Sony Entertainment Network: More technology to attract users
Another way to access Sony Field is to log in through your Sony Entertainment Network account. As expected, the mega-company is turning part of its efforts to providing the now omnipresent cloud storage service. That means that if you have any of the brand's devices, you can upload all your photos and share them anywhere.
What better way to build your community than by offering extra benefits to each of the users? The storage capacity is unlimited, so you don't need to use more space on your hard drive.
