What digital actions were you taking to boost e-commerce?

[rabiakhatun785]

We primarily tried to promote the brand on social media with original and creative content so users would get to know us and start building a following. One of the social media platforms that gave us the most potential was Instagram, as we could use different gluten-free products to create attractive and healthy dishes for people with celiac disease. We created a couple of dishes every day and gradually gained recognition. We also provided nutritional support on social media, which was a differentiating factor that helped us stand out and made users feel confident purchasing from such a new e-commerce site.

You later worked as a SEM specialist for the marketing consultancy Thatzad. How did you experience this change?
It was a big change. But thanks to the Marketing and Market Research degree I was pursuing, I still had the opportunity to do another internship, and when I saw the opportunity, I didn't think twice. Although it was very difficult at first. I remember how on my first venezuela mobile database day, instead of going to the office, they sent me straight to a Google Ads Advanced Search course. It was a sudden immersion that allowed me to see all my areas for improvement and showed me that there was an exciting world of online advertising to explore.

At first, I felt a lot of pressure and responsibility managing large advertising budgets in direct contact with clients. Many days I went home completely frustrated because it took forever to complete a report or because I couldn't see what had happened with a campaign when analyzing the data.

But little by little, they taught me, and I learned. In fact, the day they hired me directly and stopped being an intern, I was overjoyed. That meant I was learning and also helping clients achieve results.

Could you tell us what the day-to-day life of an SEM specialist is like? What types of clients did you work with at Thatzad?
The routine of an SEM specialist is data. Everything is measured on the internet, and SEM is no exception. It never ceases to amaze me how something as small as a search engine text ad can have so many metrics behind it that need to be considered. In fact, my day-to-day work consists of four core tasks:

Look at different campaign metrics to make sure they're performing as well as possible and optimize them if they're not.
Analyze and compare metrics, whether comparing different periods or different campaigns. For example, a search remarketing campaign with a regular campaign, or the same remarketing campaign in different months.
Reporting and serving the client. You must show the results of your work to the client, and you must always do so with the best possible photo. You must also understand their needs, what they're looking for or hoping to achieve, and how you can help them achieve them.
Launch campaigns and try new things. Google is always releasing new betas and features, and sometimes it's a challenge to launch a type of campaign you've never tried before, but you always learn a lot, and it's one of the most fun parts.
At Thatzad, I worked primarily with e-commerce clients: shoes, clothing, handbags, etc. Although there were also clients in the tourism sector and clients in the industrial sector, which presented a real challenge. The great thing about Thatzad was that we designed the entire digital marketing strategy. We did SEM, SEO, Social Ads, Display, etc. We could use any digital channel that would help the client achieve their goals, always adapting to their needs and budget.