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67% of nonprofits use customer relationship management (CRM) software to track donations and manage communications.
CRM software helps nonprofits organize donor information and easily stay in touch. It's great for planning marketing and raising more funds.

Take HubSpot’s CRM for example . With it, you can collect more information about your supporters through forms, chatbots, media, and more. Your team can then follow up with potential donors, see how people interact with your nonprofit, and improve the donor experience.

HubSpot visualizes all your marketing efforts and helps you create a solid marketing plan for nonprofits.

For more information, you can select our full HubSpot review .

30. 60% of nonprofits are exploring AI but have yet to formalize any policies.
This means that many nonprofits are interested in using AI for marketing and fundraising, but they afghanistan telemarketing data have not yet established official rules. As AI becomes more common in nonprofit tools, it is important to have some guidelines.

When using AI in nonprofit marketing, you need to maintain your organization’s unique voice, ensure that AI-generated content is accurate, use AI to assist, not replace, human creativity, and protect donor information when using AI for data analysis.

All these aspects are essential to maintain donor trust.

More Technology Trends in Nonprofit Marketing
56% of nonprofits have partially implemented automation tools in some areas of marketing.
32% of nonprofits aren’t considering AI for marketing efforts.
6% of nonprofits are actively investing in AI.
53% of nonprofits use generative AI to create taglines and topics.
39% of nonprofits use AI to create early drafts of content.
34% of nonprofits use AI to improve the readability, tone, or style of their content.
26% of nonprofits use AI to repost content across multiple channels.
21% of nonprofits use AI to summarize long documents into shorter articles.
14% of nonprofits use AI to optimize content for conversions or other calls to action.
11% of nonprofits use AI to develop campaign plans and programs.
8% of nonprofits use AI to draft answers to frequently asked questions.