Once you have defined the objectives you want to achieve, you can define the KPIs that best fit your approach. There is a huge range of measurement KPIs that you can choose for your strategy, but measuring more does not mean measuring better.
You don't need to have a list of 20 indicators that don't connect with your objectives. Make an objective selection of your indicators to be able to have a more accurate measurement.
Focus on your audience
Just as it is not good to have many KPIs that do not give you objective information, you should not create content for an audience that is not your target audience.
You should do your best to keep the right focus on your potential customers and thus generate special content tailored to them.
Leveling tests
It is likely that the strategy you have decided to implement is not giving the results you expect, or that it is simply not the most suitable for you. That is why you should take some placement tests to help you define the best path to follow.
By this we mean applying the desired strategy with a small population or with a controlled group of clients. This way you will be able to have a first approximation of the results of your actions and know what you should keep and what you should change.
The tools and actions that work well for you today may not work well tomorrow. So it is vital that you keep an open mind to change and adapt easily to different circumstances that may arise.
Change and adaptation will not only prepare you to face various yahoo email list challenges in your company, they will also allow you to always be at the forefront of new trends.
Keys to consider about ROI
As you may have noticed, creating an ROI- based marketing strategy will not depend so much on the tools you use. The biggest determinant will be the approach with which you develop the marketing plan.
There are also certain things you need to consider when implementing an ROI-focused strategy. Some of them are:
ROI is not fixed . ROI will vary from company to company. This depends on the needs of the company at the time. What works for you will not necessarily work for others.
Time is also an investment . This is perhaps one of the most wrongly underestimated resources. Time must be included in the ROI, since it also determines the profitability and sustainability of the actions.
Long-term ROI is not the same as short-term ROI . You must clearly define the time frame of your measurements to have an objective and clear analysis.
Every business is unique. Don't try to achieve the same results as your competitors. Each business should be guided by its own goals and KPIs. Enjoy individuality and find your own concept of success.
