This process goes beyond simply creating engaging email content; it ensures that your emails are delivered and viewed correctly.
Why conduct an audit?
Conducting an email deliverability audit is crucial to ensuring consumer email list your messages effectively reach their intended recipients.
It is essential for anyone who relies on email communications, especially in marketing, to avoid having their emails confused with spam or lost.
The importance and key steps
How to Boost Email Deliverability and Avoid the Spam Folder
The Importance and Key Steps of an Email Deliverability Audit
Sender Reputation
Importance : Ensures that your email address and domain are trusted by email servers. Key
Step : Perform an in-depth reputation analysis of your email address and domain.
Content Strategy
Importance : Ensure email content meets best practices to avoid being flagged as spam. Key
Step : Conduct a thorough review of your email content, focusing on elements that could trigger spam filters.
Audience Engagement & Email List Health
Importance : Maintain a healthy and engaged email list to improve open and click-through rates. Key
Step : Evaluate the quality and engagement level of your email list and identify inactive or unresponsive subscribers.
Technical Compliance and Configuration
Importance : Verify that technical aspects such as SPF, DKIM, and DMARC are configured correctly for authentication and email deliverability. Key
Step : Examine your email infrastructure, including authentication settings and server configurations.
