Smarketing : Term derived from the phone number database malaysia union of 'sales' and marketing. Process of aligning the efforts of sales and marketing teams based on the objectives of their business or organization.
Topic cluster : SEO strategy that allows you to structure the content of a website related to a generic and strategic topic for the brand ( core topic ), in order to, with the help of a system of internal links, concentrate the SEO strength of that term on a pillar page that develops that topic in depth.
Web usability : This is a feature that every website should have and refers to its ease of use for visitors . The user should be able to navigate intuitively, easily and safely in an environment with clear functionalities and optimal loading times. Closely related to user experience (UX).
User Generated Content : Also known by the acronym UGC, it is any form of content (posts, tweets, images, videos, reviews...) created by users or consumers about a particular brand or product. UGC is not paid for and its authenticity makes it a highly valued type of content by companies, because we tend to trust people more than brands.
Inbound sales : The inbound sales methodology distinguishes 4 phases: identify, connect, explore and advise. This personalized sales process focuses on the critical points that buyers pay special attention to and is closely related to their buyer's journey .
Video marketing : This involves using different video formats to promote and market a brand, product or service. In recent years, video has become one of the most powerful tools on the Internet and social networks.
