A sure way to ensure that people want the idea you are developing is to ask them to pay for it.
The idea is not to waste too much money if the idea is not going to work, and in any case you could get a refund if you do not finish developing the idea.
To find out if you're developing an idea that will be sought after, publish quality , free content: create a blog or YouTube channel and provide materials around the niche you want to build your business in. You can also leverage the power of social media.
In addition to being the easiest way to find out whether people like what you're developing or not, content is a channel for receiving feedback.
You can also take advantage of collecting email addresses, and you can even increase those enthusiastic audiences who would be willing to pay for your idea.
You can do this by giving away an e-book, developing a quiz, or presenting an attention-grabbing email series or set of videos .
Growth Marketing: Target
To reach the vast majority of people, your product must first be tested by innovators and early adopters, because if your target customer is “everyone,” you will end up not even knowing who you need to convince.
The solution to this is to first target a minority of people who can get the most out of your idea; therefore, you must create an ideal customer profile or Buyer Persona .
This profile should be as specific as possible , such as: 35-year-old woman, marketing director, likes to wear makeup to the office and has few but good friends. Married, with two children, and goes out on weekends to have usa b2b leads fun. It's that specific!
Stages
To do this, it is necessary to focus on the funnel, whose stages are:
Acquisition: Getting people to know your brand name.
Activation: Provide users with a satisfying first experience.
Retention: Keeping users coming back for more.
Revenue: monetization.
For each stage, there should be a key metric to get an accurate view of how well your ideas are working.
For the first step or top of the funnel you want to look at traffic and ask yourself how many people you are exposing to your messages, so at this point you look at the performance of paid advertising, SEO , etc.
But keep in mind that you should avoid vanity metrics, such as saying you got a thousand visits from Facebook without realizing that those visits have been bouncing the entire time.
What that means is that the traffic was not qualified, so in that case you will need to review your ideal customer profile and add more metrics to the acquisition stage.
