At this stage, you begin to gather information about that person, whether it's their personal details or tracking the actions they complete to move forward. Regardless of how they choose to interact with you, the important thing is to build trust, answer questions , offer solutions and strategies for your prospects and customers to achieve their goals, and even provide them with information about concerns they didn't even know they had.
By focusing on your prospects' motivations and accumulating the necessary experience to help them, you become their trusted advisor. The best way to promote your brand is by offering solutions .
3rd stage: Delight
This stage is all about providing an exceptional experience every time a customer interacts with your company. The goal of this last phase is for customers to like what you have sold them and tokelau email address come back to buy or acquire your services . This way, they will become promoters of your brand or product. Some techniques to achieve this are:
Special offers.
Special services.
Initially, your marketing team is primarily responsible for promoting your business, but over time, it’s critical to align marketing, sales, and service teams so that everyone’s goal is to deliver extraordinary service in their content, conversations, and interactions.
Analysis must be present in all previous phases , because thanks to it, you will be able to check what works and what does not work, in order to improve and apply the necessary changes.
Thus, the new inbound methodology becomes a perfect way to take advantage of the great potential of digital marketing, which is constantly expanding to improve the profitability of any company or business, increasing traffic to a website with quality users and accompanying customers throughout the entire purchasing cycle.
