How to write an article starting from (and going beyond) the main keyword

[JoynobAkter]

SEO rule for writing texts: identify and follow a main keyword . That is, a main keyword.

Where does this diktat come from? In the past, this is how it worked: the page was optimized for a query. So you noticed websites that were structured like beehives, every little variation of the query had a dedicated purchase shareholder database page. Seriously, I have seen different publications to intercept variations in accent or queries typed with spelling and grammatical errors . In short, this was the prehistory of SEO. Do you remember it?

When most of us first learned SEO, we learned to research one keyword at a time. We optimized our page for that keyword by placing it in the title tag, in the headline, a few times in the body, and maybe the alt text of a photo.

— Cyrus Shepard

Then things changed. For the better, fortunately. The evolution of the search engine has led SEOs to give clear advice to those who deal with content: you have to write naturally , without forcing. Abandoning the unhealthy idea that forces you to chase a phantom keyword density.

Google is able to understand if a content is valid for a search regardless of the spasmodic repetition of the main keyword in the text. However, this element continues to have a usefulness in the work of SEO copywriting . Some examples? Here's how I move, every day, to exploit the keyword.