To streamline this process and make it simple and user-friendly, Eloqua provides another very useful feature – assigning classification descriptions (tags) to tracked pages.
Why do we track websites at all?
Of course, to collect data that allows us to build a better picture of a potential customer , i.e. a lead. And consequently, to precisely describe specific contacts (assign them features, create profiles) and capture cuba business email list the most important moments in their decision-making process. Information that specific people have visited our website can also be used in the next step of marketing influence. Knowing exactly who is who , we can track the level of lead engagement each time they interact with our websites, emails, etc. Using Big Data, Customer Experience and Marketing Automation , we are able to maximize the effectiveness of the company's marketing communications , and consequently increase sales and achieve a higher ROI.
User behavior tracking
Typically, tracking user behavior comes down to knowing that the user was on a specific page, which – from the system’s perspective – we see as links. Eloqua allows us to link the user’s visit to the next element of marketing influence – for example: we can automatically send the visitor (if we have their email, for example) the appropriate email or inform the sales department.
In addition, to increase the comfort and efficiency of work, Eloqua allows tagging pages, i.e. giving them friendly names . Instead of a complicated and unfriendly url address, we can work on clearly named pages, e.g. "page with high sales potential product A". Of course, we can easily use each of the tracked pages to build various elements of marketing logic. If we have a large number of pages to which we would like to assign tags, we can use the mechanism for creating page tagging patterns and mark them in an automated way.
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Tags in Eloqua
Tags added in Eloqua are integrated with other software functions, such as filtering, segmentation or building marketing campaigns. The introduced labels are also visible in reporting . Eloqua meets the needs of users who have a large number of pages. Thanks to the so-called automatic tagging rule, we are able to assign labels to even a very large number of links based on previously adopted criteria.
In summary, thanks to the collected data, we are able to track user behavior and enrich lead profiles. Assigning tags to pages containing tracking scripts makes the work of marketers easier and faster , and using reports using friendly names that we set ourselves significantly increases work efficiency. Knowledge + the right software = delivering the right messages to the right recipients at the right time.
Are you interested in this topic and would like to learn more? Would you like to take full advantage of Eloqua's capabilities ? Contact us!
