Instead of trying to fit a square peg through a round hole, you can dedicate space in your Christmas newsletter to educate subscribers on the “perfect gift” based on the person receiving it (friend, child, girlfriend/boyfriend, etc.).
With all of the craziness that comes with the holidays, your gift guide will provide a welcome dose of assistance to your customers.
This Christmas campaign example by the meal service company Tovala shows us how it’s done, clearly demonstrating how their product could work as a gift for different friends and family members.
This Christmas newsletter idea shows a holiday email gift guide for cooking Mom Phone Number Data supplies. There are different sections with buttons to see more items for specific people in the family.
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Brands are always offering something special during the holiday season. Usually, it’s putting certain items on sale, giving a special coupon code, or even doing a site-wide sale.
If you want to stand out from the crowd, you’re going to have to beat their generosity. Give your customers a real gift that they can enjoy, for example:
An ebook or other gated content related to your niche
A downloadable activity/game (coloring book, origami instructions, etc.)
Company swag
The nice thing about this type of gift is that it’s engaging for subscribers but doesn’t cost you too much. Just be sure that what you’re offering reflects your brand and provides real value to your customers.
5. Turn up the heat during the holidays
To get the most out of the holiday shopping season, you should turn up the marketing pressure of your Christmas emails by increasing your newsletter frequency. This will ensure you get your message to as many shoppers as possible before they start looking for gifts — even if they wait until the last minute.
How to increase marketing pressure
In addition to increasing the frequency of your email marketing campaigns over the holiday period, you also need to create a sense of urgency to encourage shoppers to buy. There are a few different ways you can do this:
