If a brand, big or small, does not update itself according to the changes that switzerland whatsapp mobile phone number list Google makes to its algorithm and adapt its SEO strategy, it can become invisible in the digital world.
In this article, we explore the key new changes to the Google Search algorithm and how you can apply them to your website. Read on to find out how you can stand out in the SERP and achieve your online goals!
The Google Search Algorithm as the Center of your Marketing Strategy
Google is the most widely used search engine in the world. If your website does not appear in the first results it displays, you are likely to lose a lot of traffic and opportunities to reach your target audience.
Every day, thousands of users rely on Google to find answers in just a few seconds . In fact, in 2023, this search engine remains in an advantageous first place, with more than 70% of Internet users .
Comparing prices, searching for products and hiring services are the objectives of a large part of search intentions. With this in mind, it is clear that learning to take advantage of this search engine will help you obtain better results in your marketing strategy.
Understanding Google's algorithm allows you to optimize your website to appear at the top of the search results page (SERP), which increases your visibility and the likelihood of attracting clicks from users.
This algorithm goes far beyond bots and mathematical equations. Understanding its foundations and criteria can make your business more visible in the great digital world or, as happens with millions of websites, fall behind in the digital shop windows.
For your brand to be recognized digitally, it is essential to display useful content for the audience you want to reach . However, you must also complement it with SEO strategies that adapt it to the relevance criteria of the algorithm.
By applying them, you will not only increase organic traffic to your website, but you will also keep an edge over your competition. Few factors help digital marketing more than being in the first results displayed by Google Search.
Benefits of understanding the Google Search Algorithm
By understanding how the algorithm works and applying best practices within your marketing strategy, you can boost the success of your online business. Some of these key performance indicators (KPIs) include:
Positioning in search results
The Google Search algorithm performs advanced analysis to determine which web pages will appear first in search results.
