Lack of time and search for original ideas make even the most “aware” and “shrewd” consumers easily conquered, for this reason a well-structured and planned Christmas marketing strategy is needed to be implemented to increase sales and grow your turnover.
The advice also for brands and companies is therefore not to be caught unprepared, but, on the contrary, to start designing and planning activities already in October.
But if this is not possible, let's not despair, there are still some activities that can be carried out in the days immediately preceding Christmas and which find in their timeliness the strength of their effectiveness.
Personalized shopping list of aruba consumer email experiences: profile your e-commerce users
VIP customers or one-time buyers , lovers of offers or novelties, men or women: knowing your users thoroughly, profiling them and segmenting them according to personal data, interests, purchasing habits, is the real key to the success of your online business, also in view of the Christmas holidays (find out how to do it by reading our article dedicated to user profiling ).
All this will allow you to build a personalized offer with content and products in line with their needs and expectations.
Offer personalized gift idea lists or segment your best customers or VIP users and offer an exclusive selection of gift ideas perhaps accompanied by a gadget or a small discount coupon for a subsequent purchase, or segment users who usually buy within your e-Commerce only during promotion periods and present them with a selection of items on offer for their gifts .
Don't forget to also customize product recommendations by showing your users the products that are most relevant and interesting to them; even if we are talking about gifts, we often choose what we like best for others too.
