What are micro moments? They are mini intervals of time in which we have little time and we search for information on our smartphone and we want an immediate response that takes into account the native information of the mobile search , such as time, location and type of device.
According to a Google study, there are 3 micro brazil telegram phone number list to consider for digital marketing: Being there , Being useful and Being fast .
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Being there : the moments in which a web presence in your semantic search area is essential must be identified.
If I am a dental practice in Milan when they search for my name, my map must appear at the top of the screen.
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Be useful : There are four types of needs of a smartphone user: Know, Go, Do or Buy.
If I am a dentist in Milan when they search for my name + address, the map with directions should appear.
If I am a dentist, when they search for my “name + call”, the call to the dentist should be automatically activated (this feature works on Android).
The “I want to buy” moment should give the customer different options to complete the purchase, such as deciding whether to buy online, in the store and on which device, but also being able to call.
Be fast : speed is essential in mobile (it is a ranking factor SEO mobile). The site must be simple, with few steps to complete an action or read information.
Usability is important, loading speed too: in fact, 40% of users allow a page to load a maximum of three seconds before abandoning it.
You can find Google's research here
Smartphone micro-moments marketing changes the way you market yourself. In the next post we will talk about the revolution of Smartphone Voice Search.
