Latest Data

If your visibility has plummeted on social media, you may be experiencing a shadow ban. Here's an explanation of what a shadow ban is and how to stop being shadow banned.

The fear of all influencers on LinkedIn, Instagram or any other social network is to see their account restricted. In other ...

When companies employ analytics, automation and AI in the enterprise environment, meaningful relationships can be unraveled within vast amounts of data. The right combination of strategy and technology not only optimizes speed and cost, but also ensures quality, thereby generating tangible and ...

79% of sales managers consider increasing their conversion rate as a key objective for 2024 1 . Faced with this imperative, the role of the telesales team manager becomes more crucial than ever. These professionals are at the heart of the strategy to boost turnover and enrich the customer portfolio ...

This is one of the first things you learn in marketing: retaining your customers costs much less than acquiring new ones. Having a portfolio of engaged customers, who have complete trust in you, is essential for any business: these loyal customers provide you with both revenue and promotion, with ...

Marketing return on investment (ROI) measures the profits generated by all your activities or specific campaigns compared to the expenses incurred. This indicator allows you to know their real cost, to better guide your action plan. hipto guides you through the key steps to calculate marketing ROI ...

Every business has a goal of generating enough traffic. Many of them achieve this goal, but are all of them successful in converting that traffic into leads? To help you grow your business and drive users to take action, it’s important to focus more on optimizing your conversion rate. To get the ...

Advantages and disadvantages of the survey. In other words, how to maximize the good and minimize the bad.

Today’s business world is customer-centric. If you want to thrive, you need to apply yourself and conduct market research. Only by gathering data about your customers will you be able to ...