In another article we have already mentioned the importance of determining the best times to send a newsletter. In order to get the most out of our newsletter, we need it to reach our clients at the right time and at the right time.
Why is email scheduling so valuable?
As we already mentioned, in these cases, the best thing to do is to be able to schedule a delivery. The concept of scheduling email deliveries began to gain importance after the marketing industry took on the importance of this famous “timing” or rhythm for the dissemination of content, especially since the presence of social networks in our lives.
This aspect has been implicitly reflected in email partners email lists/ marketing. Now we don't just have to send an email, we have to know how to send it. At best, you can be guided by a general rule of when to send that important email or newsletter, but there is no "universal rule" of how, when and where to send it, as it varies according to the market and context.
Now that you are aware of this, choosing email scheduling tools can bring you several advantages:
Make sure your email or newsletter is opened at a time that really captures the reader's information
Let your email or newsletter have a greater emotional impact and be shared or forwarded to the reader's contacts
Let your brand adapt to the needs and habits of readers
It is worth mentioning, of course, that there are some indications and certain “ general patterns ” that predominate in most cases, and that is why using tools for scheduling email sending can be useful to you:
Insomniac hours : For those who are extremely busy. From 11:00 p.m. onwards to read emails and specialized magazines.
Early hours : For those who read their email on public transport or when they arrive at the office. This is the period between 07:00 and 10:00.
TV replacement hours : For those who like to take a mid-day break or just after getting home. From 2:00 p.m. to 4:00 p.m. for the first case, from 7:00 p.m. to 8:30 p.m. for the second.
For those who leave the office: There are a lot of people who look for a distraction before closing their work schedules. Here it is important that you analyze and research the average leaving time of the companies.
utlook mobile app integrates with Skype
Do you need any recommendations on what tools to use?
If you are sending a personal email, you can opt for some apps or integrations to schedule your sending. For example, for GMAIL there is the “ Boomerang ” tool, where you can write an email and schedule it to be sent automatically at the “perfect” time.
In any case, if you are sending a commercial email or newsletter, rather than using a personal service, we recommend analyzing the virtues of the tools in this field, as we do at Mittum .
As you can see, there are several advantages to using email scheduling tools. Could you share with us any other advantages that you see?
